Google AdWords

Google AdWords is a Google service; it is an online advertising service that places advertising copy beside, above, below. Google adwords has evolved in Google’s main source of revenue. Google AdWords offers CPC (Cost Per Click), PPC (Pay Per Click), CPC (Cost Per Click) advertising, Cost Per Thousand impressions or cost per mille (CPM), banner, site targeted advertising, rich media and re marketing. The Google AdWords program includes international, national and local distributions. Google image ads can be one of several different IAB (Interactive Advertising Bureau) standard sizes. Google AdWords in new addition to controlling language targeting and ad placements through locations and placements can be refined with IP address exclusion. Google AdWords Express is a feature of Google AdWords, it aimed at normal businesses that reduce the difficulty of manage ad campaign by automatically managing ad placement and managing keywords. Google AdWords express also provide supports normal business that do not have a websites. The Google AdWords control panel, domain names, advertiser can enter keywords, demographic targeting and topics. All Google AdWords ads are eligible to be shown on www.google.com and Google partners such as Ask.com, Netscape, and AOL search. Google AdWords’ main competitors are Bing and Yahoo Ads.